Leadership & Management | Sonnie's Porch

Entrepreneurship, Globalization And Becoming A Great Nation

January 25th, 2008

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This piece is originally posted at Universal Rubina blog. Value adding and inspiring!

Before I begin, I want to say please bear with me, an 81-year-old man who just flew in from San Francisco 36 hours ago and is still suffering from jet lag. However, I hope I will be able to say what you want to hear…

Ladies and gentlemen, good evening. Thank you very much for having me here tonight to open the Ad Congress. I know how important this event is for our marketing and advertising colleagues. My people get very excited and go into a panic, every other year, at this time.

I would like to talk about my life, entrepreneurship, and globalization. I would like to talk about how we can become a great nation.

You may wonder how one is connected to the other, but I promise that, as there is truth in advertising, the connection will come.

Let me begin with a story I have told many times. My own.

Adrenalin Rush

January 17th, 2008

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Last night, I joined the gig of my staff at Star City as an activity to bade goodbye to the one who is bound for Singapore.

I was dared to join them in the viking(?) ride, though hesitant, I accommodated their request. At first, I thought the ride is just a simple but super sized see-saw. But when it went on full throttle, I find out this see-saw is not for me!

My heart pumps more blood and my lungs gasp for air, I thought this machine can kill. I survived the onslaught and managed to keep my composure. This experience is one of the longest 5 or 10 minutes of my life. I sat for a while and tried to look for food. Having found nothing that will satisfy my hunger, I joined my staff for another ride, this time in a bump car. Then I went home.

Filipino Entrepreneur On Inspiration

January 15th, 2008

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I hope to blog about John Gokongwei’s life and inspiration in the future. Mean time, I hope this value adding quote will inspire you to excel and lift the Philippine brand everywhere.

“.. As a boy, I sold peanuts from my backyard. Today, I sell snacks to the world. I want to see other Filipinos do the same.. “

– John Gokongwei Jr. –
Nov. 21, 2007, 20th Ad Congress

Sonnie Brand Management, Entrepreneurship, Filipino Entrepreneurs, Leadership & Management, Pilipinas, Quotes that coach Brand Management, Entrepreneurship, Filipino Entrepreneurs, Leadership & Management, Pilipinas, Quotes that coach

CSR As Business Strategy

January 13th, 2008

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A brand is regarded as the reputation of a company. Presently, the quality of a product (or service) defines a brand. Soon, however, standards will be re-defined and initiatives on corporate social responsibility will also be given regard aside from the product.

Human Resource executives together with the CEO must lead the organization in observing social accountability. At the minimum, the welfare of the employees, consumers and the environment must be considered when establishing strategies.