If you are a micro entrepreneur like me, juggling daytime work with that of my (side) business, you know we don’t have the luxury of time. Thus, we have to prioritize and focus on the business that will give us the most return, B2B or B2C?
For the benefit of the non-marketing people in the house, B2B pertains to business to business model while B2C is business to customer.
My side business is 3 fold, [1] online marketing and selling of moringa (malunggay) health products, and [2] do consultancy for e-marketing and [3] facilitate training programs for companies. The 1st one is B2C, while the last 2 is B2B.
Sonnie Santos.PH Ask Sonnie, Entrepreneurship

How long have you been working? Do you find it easy balancing the demands of family and work?
I asked because there are those who are successful in the corporate world, but still would like to get out of their comfort zone to be their own boss.
On the other hand, I have crossed paths with people who don’t need a job but strives to be part of the corporate jungle. A few would rather work for someone else as an employee, rather than be part of the family business.
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Sonnie Ask Sonnie, Career, Entrepreneurship Ask Sonnie, Career, Entrepreneurship

Every time I listen or read the news form the mainstream media, specially on the aspect of the economy, it’s as if doomsday is at hand. I’m certain the folks behind mainstream media exert considerable effort to balance their story, but the impression it creates, at least on me, is still negative.
Last Wednesday, a colleague and myself attended a gathering of entrepreneurs and top executives to learn the best business practices during hard times. Part of the discussion is the Philippine economic outlook for 09. While it is true that we are affected, and corruption is rampant, it is not that bad after all. We are better off than our neighbors and the Philippine economy is still expected to grow together with China and India. If my understanding is correct, our economy is not dependent on exports, like Hong Kong and Singapore, and we consume 60-70% of our produce. Add to these, are the remittances from OFW’s.
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Sonnie Ask Sonnie, Entrepreneurship, Filipino Entrepreneurs, Leadership & Management, Money Talk, News that coach, Pilipinas, Salt and Light Ask Sonnie, Entrepreneurship, Filipino Entrepreneurs, Leadership & Management, News that coach, Pilipinas, Salt and Light
A Supreme Court (of the Philippines) jurisprudence suggest this.
For years, employers are on their toes to ensure that the sixth month of employment of probationary employees are monitored to ensure no unqualified proby employees will be regularized. Likewise, proper documentation is considered a must for the following:
- Discussion of employment standards/expectation levelling
- Job description
- Performance appraisal
- Employment contracts and
- Observance of twin notice rule
This is to ensure the decision to end an employee’s probationary contract will not be construed as whimsical.
But a Supreme Court jurisprudence about a case of a supervisor who failed to qualify as a permanent employee is rather interesting.
On the 6th month, the Supervisor was not allowed to time in and as a result, he sued the company for illegally dismissing him. But the court says there is no termination or dismissal but rather an expiration of his 6 month probationary contract.
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Sonnie Ask Sonnie, Entrepreneurship, HR Series, Human Resources, Law, Modern HR, Pilipinas, Talent Management Ask Sonnie, Entrepreneurship, Human Resources, Law, Modern HR, Pilipinas, Talent Management
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