Sonnie’s Porch

I’ve been blogging since 2006 and a lot has changed since then.

• It used to be, blogging is like a voice in the wilderness. Not anymore
• It used to be, blogging is just an online journal. Not anymore.
• It used to be, blogging and journalism do not overlap. Not anymore
• It used to be, blogger events just come in trickles. Not anymore.
• Blogging has become a source of power and influence in politics, advertising and branding.

With this in mind, more than ever, bloggers will have to be responsible for his behavior in the socialsphere.  I am a blogger myself  and I believe my actions will have repercussions to the community. No, I am not for  a regulating body or a code of ethics for bloggers but for integrity.

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Timely to the on-going social web learning sessions we have, recent development in the local blogosphere provided us a good case study. While the situation raises debates  to blogger-advertiser relationship and blogger ethics, we will focus on the  power of social web. Below is the story, please read the links to understand my point.

Someone asked me what is social web, clarifying if it is the same as social networking sites. I said social networking sites are part of social web, but social web includes all web 2.0 applications where we, the end users, are benefiting. This include blogs like wordpress and blogspot, micro blogs like twitter, video sharing sites like youtube, photo sharing sites like flickr.

Though I am an advocate for the use of social web in the the enterprise, I am also an executive who have witnessed how employees abuse the generosity of employers by granting unrestricted access to the internet.  This resulted the outright blocking of social web in the office by some employers. Yes, social web can also hurt your reputation and brand.