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Archive for the ‘Brand Management’ Category

Tweet A brand is regarded as the reputation of a company. Presently, the quality of a product (or service) defines a brand. Soon, however, standards will be re-defined and initiatives on corporate social responsibility will also be given regard aside from the product. Human Resource executives together with the CEO must lead the organization in…

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November 19, 2007 · by Sonnie · Ask Sonnie, Blogging, Brand Management

TweetUpdate (12/07/07): It was reported that after the PR downgrade Google will soon gun the SERPs of blogs who buy and sell links. YugaTech Google Blogoscoped Search Engine Journal I got hold of this news via e-mail, TechCrunch just reported that Google slammed PayPerPost bloggers. The blogosphere is filled with thoughts on this issue, and…

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TweetAfter experiencing broken promises and sloppy customer service in different occassions, disecting the cause of a poor service or unmet customer expectations can be value adding. Allow me to share briefly some of my experiences: I subscribed to a telecom company who offered a wireless phone and internet connection but I ended up frustrated since…

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