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	<title>Sonnie &#187; Brand Management</title>
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	<link>http://sesantos.com.ph</link>
	<description>Author, Social Entrepreneur &#38; Digital HR Consultant, Career Coach, Advocate and Change Speaker</description>
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		<title>How To Be Relevant In Social Web</title>
		<link>http://sesantos.com.ph/2010/12/15/how-to-be-relevant-in-social-web/</link>
		<comments>http://sesantos.com.ph/2010/12/15/how-to-be-relevant-in-social-web/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 09:56:38 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Advocacy]]></category>
		<category><![CDATA[Ask Sonnie]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web safety]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=2361</guid>
		<description><![CDATA[TweetTweet In this post, allow me to share my online philosophy, maybe this led to being recognized as the top blogger for 2010, in the field of advocacy by the Philippine Blog Awards.  It&#8217;s my intention also, that this post will serve as reference for the FAQs I am receiving, ha ha. For the benefit of...]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Online Reputation Engineering</title>
		<link>http://sesantos.com.ph/2010/10/12/online-reputation-engineering/</link>
		<comments>http://sesantos.com.ph/2010/10/12/online-reputation-engineering/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 01:12:20 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Ask Sonnie]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=2316</guid>
		<description><![CDATA[TweetTweet This learning session is for everyone who want&#8217;s to protect their online identity and build their brand. By the end of the seminar, participants will be able to learn how to 1] Create and protect their online identity 2] Proactively use social web 3] Build their brand and make it accessible For inquiries, please...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Reputation Management</title>
		<link>http://sesantos.com.ph/2010/02/19/you-20-2-online-reputation-and-privacy-settings/</link>
		<comments>http://sesantos.com.ph/2010/02/19/you-20-2-online-reputation-and-privacy-settings/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 09:22:13 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>

		<guid isPermaLink="false">http://santos.ph/brand/?p=1363</guid>
		<description><![CDATA[On my last post, for the benefit of new subscribers, we stepped backward by reviewing what web 2.0 is. On this issue, allow me to discuss  online reputation and responsible use of digital media.

In one fora, someone asked me, #8220;sir, what is an online reputation?#8221;.  I  replied, #8220;try typing your name in search engines [google, [...]img src="http://feeds.feedburner.com/~r/PersonalBranding/~4/3vDJT83dguw" height="1" width="1"/]]></description>
		<wfw:commentRss>http://sesantos.com.ph/2010/02/19/you-20-2-online-reputation-and-privacy-settings/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media And Personal Branding</title>
		<link>http://sesantos.com.ph/2009/03/04/social-media-and-personal-branding/</link>
		<comments>http://sesantos.com.ph/2009/03/04/social-media-and-personal-branding/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 15:05:51 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Ask Sonnie]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Career Series]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=1043</guid>
		<description><![CDATA[TweetTweetI had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more. Blogs and Social Media, as web 2.0 enthusiasts already know, is a tool that can be used for...]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Get Hired Not Fired For Blogging</title>
		<link>http://sesantos.com.ph/2008/09/17/get-hired-not-fired-for-blogging/</link>
		<comments>http://sesantos.com.ph/2008/09/17/get-hired-not-fired-for-blogging/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 10:21:13 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Ask Sonnie]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Career Series]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Self Help]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=824</guid>
		<description><![CDATA[TweetTweet Last week, I got a call and email from strangers. One head hunter who got hold of my contact details thru this blog sent an email and requested for a comprehensive copy of my CV. An executive requirement of another company fits my credentials, according to the sender. I declined the request with due...]]></description>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Still A Great Marketing Tool</title>
		<link>http://sesantos.com.ph/2008/06/21/still-a-great-marketing-tool/</link>
		<comments>http://sesantos.com.ph/2008/06/21/still-a-great-marketing-tool/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 02:38:26 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Friends]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=762</guid>
		<description><![CDATA[TweetTweetDespite the proliferation of social networks and other web 2.0 platforms, the traditional e-mail will still be handy in disseminating information, specially in situations or even places where e-mail is available but internet is not. An email, likewise, will still play a great factor in your marketing and client management programs. You will need, however,...]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Happy To Be Pinoy</title>
		<link>http://sesantos.com.ph/2008/05/25/happy-to-be-pinoy/</link>
		<comments>http://sesantos.com.ph/2008/05/25/happy-to-be-pinoy/#comments</comments>
		<pubDate>Sun, 25 May 2008 13:09:24 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Filipino Entrepreneurs]]></category>
		<category><![CDATA[Pilipinas]]></category>
		<category><![CDATA[SM Supermalls]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=742</guid>
		<description><![CDATA[TweetTweetI was doing my usual Entrecard hopping when I bumped into two blogs that made me feel good as Filipino. The first was an entry at Read My Mind blog where I came to know that the Philippines&#8217; San Miguel Beer is the best in Asia, beating the best beer brands of Singapore, China, Thailand,...]]></description>
		<wfw:commentRss>http://sesantos.com.ph/2008/05/25/happy-to-be-pinoy/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Promoting Your Blog Offline</title>
		<link>http://sesantos.com.ph/2008/04/30/promoting-your-blog-offline/</link>
		<comments>http://sesantos.com.ph/2008/04/30/promoting-your-blog-offline/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 14:21:15 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Friends]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=725</guid>
		<description><![CDATA[TweetTweetEvery serious blogger would like his blog to have regular stream of visitors. Even my 8 year old girl requests me to do something to lure more visitors on her site. And there is only one way to achieve this, promotions. Online, we have entrecard, different social networks, forums and e-groups where we can promote...]]></description>
		<wfw:commentRss>http://sesantos.com.ph/2008/04/30/promoting-your-blog-offline/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>The Boss</title>
		<link>http://sesantos.com.ph/2008/04/25/the-boss/</link>
		<comments>http://sesantos.com.ph/2008/04/25/the-boss/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 19:33:10 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Friends]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=717</guid>
		<description><![CDATA[TweetTweet&#8220;Born in the USA, I was born in the USA&#8230;.&#8220; No I&#8217;m not referring to myself but a song popularized by Bruce Springsteen, sometime in the 80&#8242;s when I&#8217;m still in high school. You may not believe it, but am a rocker too! And Bruce is one of my favorites. I thought the guy is...]]></description>
		<wfw:commentRss>http://sesantos.com.ph/2008/04/25/the-boss/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Performance Management</title>
		<link>http://sesantos.com.ph/2008/04/22/performance-management/</link>
		<comments>http://sesantos.com.ph/2008/04/22/performance-management/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 23:43:44 +0000</pubDate>
		<dc:creator>Sonnie</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[HR Series]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Leadership & Management]]></category>
		<category><![CDATA[Modern HR]]></category>
		<category><![CDATA[Talent Management]]></category>

		<guid isPermaLink="false">http://sesantos.com.ph/?p=714</guid>
		<description><![CDATA[TweetTweetAs a result of our cerebral activity last week, I volunteered to be part of a group who will review the performance management system of the company where I&#8217;m presently engaged. I believe in a competitive environment, every enterprise has to evolve and adopt to present determinants to ensure it&#8217;s corporate goals are achieved, and...]]></description>
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		<slash:comments>2</slash:comments>
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