Brand Management

Despite the proliferation of social networks and other web 2.0 platforms, the traditional e-mail will still be handy in disseminating information, specially in situations or even places where e-mail is available but internet is not.
An email, likewise, will still play a great factor in your marketing and client management programs. You will need, however, an  […]

I was doing my usual Entrecard hopping when I bumped into two blogs that made me feel good as Filipino.
The first was an entry at Read My Mind blog where I came to know that the Philippines’ San Miguel Beer is the best in Asia, beating the best beer brands of Singapore, China, Thailand, Indonesia […]

Every serious blogger would like his blog to have regular stream of visitors. Even my 8 year old girl requests me to do something to lure more visitors on her site.
And there is only one way to achieve this, promotions.
Online, we have entrecard, different social networks, forums and e-groups where we can promote our blog. […]

“Born in the USA, I was born in the USA….“
No I’m not referring to myself but a song popularized by Bruce Springsteen, sometime in the 80’s when I’m still in high school. You may not believe it, but am a rocker too! And Bruce is one of my favorites. I thought the guy is […]

As a result of our cerebral activity last week, I volunteered to be part of a group who will review the performance management system of the company where I’m presently engaged.
I believe in a competitive environment, every enterprise has to evolve and adopt to present determinants to ensure it’s corporate goals […]

When you’re at work, your performance is your brand. If you’re a student, your grade is your brand. If you’re a parent, how you raise your kid is your brand. If you’re a father/husband, how you lead your family is your brand. If you’re a blogger, your blog is your brand.
One need not have […]

Let’s blog about brand management and the instinct of an entrepreneur for a while.
Since the year 2000, there is resurgence on the interest towards Apple products.
Apple is the one that introduced a personal computer to feature a mouse and a graphical user interface in contrast to an earlier generation that only has a command line […]