Archive for the ‘Brand Management’ Category

February 19th, 2010 · by Sonnie · Brand Management

On my last post, for the benefit of new subscribers, we stepped backward by reviewing what web 2.0 is. On this issue, allow me to discuss  online reputation and responsible...

March 4th, 2009 · by Sonnie · Ask Sonnie, Blogging, Brand Management, Career, Career Series

I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they...

Last week, I got a call and email from strangers.

One head hunter who got hold of my contact details thru this blog sent an...

June 21st, 2008 · by Sonnie · Brand Management, Customer Service, Entrepreneurship, Friends

Despite the proliferation of social networks and other web 2.0 platforms, the traditional e-mail will still be handy in disseminating information, specially in situations or even places where e-mail is...

I was doing my usual Entrecard hopping when I bumped into two blogs that made me feel good as Filipino.

The first was an entry at Read My Mind blog where...

April 30th, 2008 · by Sonnie · Blogging, Brand Management, Friends

Every serious blogger would like his blog to have regular stream of visitors. Even my 8 year old girl requests me to do something to lure more visitors on her...

April 25th, 2008 · by Sonnie · Brand Management, Friends

“Born in the USA, I was born in the USA….“

No I’m not referring to myself but a song popularized by Bruce Springsteen, sometime in the 80′s...

As a result of our cerebral activity last week, I volunteered to be part of a group who will review the performance management system of the company where...

When you’re at work, your performance is your brand. If you’re a student, your grade is your brand. If you’re a parent, how you raise your kid is your...

April 5th, 2008 · by Sonnie · Brand Management, Entrepreneurship, Friends, Informative, Technology

Let’s blog about brand management and the instinct of an entrepreneur for a while.

Since the year 2000, there is resurgence on the interest towards Apple products.

Apple is the one that...

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