On my last post, for the benefit of new subscribers, we stepped backward by reviewing what web 2.0 is. On this issue, allow me to discuss online reputation and responsible use of digital media.
In one fora, someone asked me, “sir, what is an online reputation?”. I replied, “try typing your name in search engines [google, yahoo, bing] then analyze the results.
- What is on the first page?
- [assuming you own a blog or maintain different SNS accounts like Facebook & Twitter] Do you see your online accounts/profile?
- Are others talking about you?
- Can they find your work?
You may repeat the exercise, this time do it inside Social Networking Site where you maintain an account. i.e., Facebook, Multiply, Twitter, LinkedIn, Plurk.
We are in the age of digital media where distance and time is no longer an issue when accessing information. When your potential client or employer, or even old classmates or friends, or long lost relative tried to locate you using web 2.0 applications, they will do what you just did and may get similar results. Unless you don’t like what your current online reputation is [or lack of it] and would want to take action.
Sonnie Brand Management Ask Sonnie
I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more.
Blogs and Social Media, as web 2.0 enthusiasts already know, is a tool that can be used for and against us. The thoughts, pictures, vlogs and other stuff’s we share determine our online reputation.
I remember a colleague looking at a picture, published in a social media, of a former female employee lip/tongue locked with a female companion. Though my colleague did not say a word, his facial reaction speaks of the impression the picture generated.
Read more…
Sonnie Ask Sonnie, Blogging, Brand Management, Career, Career Series Ask Sonnie, Blogging, Brand Management, Career
Last week, I got a call and email from strangers.
One head hunter who got hold of my contact details thru this blog sent an email and requested for a comprehensive copy of my CV. An executive requirement of another company fits my credentials, according to the sender. I declined the request with due respect to my present employer.
On the other hand, an officer of a company employing 1000 employees called and invited me to facilitate a Substance Abuse orientation for a fee. The guy Googled “drug abuse” and ended up in the Drug Abuse series of this blog. Though this is an earning opportunity, I also declined since activities are not intertwined and policies and procedures on the item is not yet in place.
Read more…
Sonnie Ask Sonnie, Blogging, Brand Management, Career, Career Series, Friends, Leadership & Management, Self Help Ask Sonnie, Blogging, Brand Management, Career, Self Help
Despite the proliferation of social networks and other web 2.0 platforms, the traditional e-mail will still be handy in disseminating information, specially in situations or even places where e-mail is available but internet is not.
An email, likewise, will still play a great factor in your marketing and client management programs. You will need, however, an Email Marketing Software that can make the implementation of your program a whole lot easier.
If the thought seems alien to you, here’s a the link to an Email Marketing Education and Training Center. Here you can learn the basics of email marketing and a whole lot more. Topics that you can easily access are as follows: Read more…
Sonnie Brand Management, Customer Service, Entrepreneurship, Friends Brand Management, Customer Service, Entrepreneurship
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