If you are a micro entrepreneur like me, juggling daytime work with that of my (side) business, you know we don’t have the luxury of time. Thus, we have to prioritize and focus on the business that will give us the most return, B2B or B2C?
For the benefit of the non-marketing people in the house, B2B pertains to business to business model while B2C is business to customer.
My side business is 3 fold, [1] online marketing and selling of moringa (malunggay) health products, and [2] do consultancy for e-marketing and [3] facilitate training programs for companies. The 1st one is B2C, while the last 2 is B2B.
Sonnie Santos.PH Ask Sonnie, Entrepreneurship
On my last post, for the benefit of new subscribers, we stepped backward by reviewing what web 2.0 is. On this issue, allow me to discuss online reputation and responsible use of digital media.
In one fora, someone asked me, “sir, what is an online reputation?”. I replied, “try typing your name in search engines [google, yahoo, bing] then analyze the results.
- What is on the first page?
- [assuming you own a blog or maintain different SNS accounts like Facebook & Twitter] Do you see your online accounts/profile?
- Are others talking about you?
- Can they find your work?
You may repeat the exercise, this time do it inside Social Networking Site where you maintain an account. i.e., Facebook, Multiply, Twitter, LinkedIn, Plurk.
We are in the age of digital media where distance and time is no longer an issue when accessing information. When your potential client or employer, or even old classmates or friends, or long lost relative tried to locate you using web 2.0 applications, they will do what you just did and may get similar results. Unless you don’t like what your current online reputation is [or lack of it] and would want to take action.
Sonnie Brand Management Ask Sonnie
Something to think about as we welcome 2010
Additional Reading:Breaking FreeI DreamA PatriotWanna Be Entrepreneur? Start With The Corporate WorldWhen Great Dream Shows Up, Grab It– Larry Pageimg src=”http://feeds.feedburner.com/~r/santos/PJCd/~4/4tkQaZvtiHc” height=”1″ width=”1″/
Sonnie Santos.PH
This is the short version of my powerpoint presentation at the 3rd HR Philippines National Convention held at SMX Convention Center on Oct. 21-22, 2009.
Sonnie Human Resources, Modern HR, Santos.PH Ask Sonnie
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