The 2 Sides Of Social Web

Someone asked me what is social web, clarifying if it is the same as social networking sites. I said social networking sites are part of social web, but social web includes all web 2.0 applications where we, the end users, are benefiting. This include blogs like wordpress and blogspot, micro blogs like twitter, video sharing sites like youtube, photo sharing sites like flickr.

Though I am an advocate for the use of social web in the the enterprise, I am also an executive who have witnessed how employees abuse the generosity of employers by granting unrestricted access to the internet.  This resulted the outright blocking of social web in the office by some employers. Yes, social web can also hurt your reputation and brand.