Social Media And Personal Branding

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March 4, 2009 · by Sonnie · Ask Sonnie, Blogging, Brand Management, Career, Career Series

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I had fun yesterday teaching the graduating students and faculty members about Social Media and Personal Branding. Not that these people are naive of these tools, but they just use social media for fun and nothing more.

Blogs and Social Media, as web 2.0 enthusiasts already know, is a tool that can be used for and against us. The thoughts, pictures, vlogs and other stuff’s we share determine our online reputation.

I remember a colleague looking at a picture, published in a social media, of a former female employee lip/tongue locked with a female companion. Though my colleague did not say a word, his facial reaction speaks of the impression the picture generated.

As I shared in my presentation, Managing our online reputation is part of brand management. We are our own brand. And people, whether we like it or not, determines our value base on this brand. Would be employers or business partners, assuming they are strangers, will  make decision based on perceived value. This is where blogs and social media can build or destroy you. Web 2.0 is a marketing tool at our disposal to give our career or business the boost it needed to move forward.

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7 Responses to “Social Media And Personal Branding”

1. rey francis rana March 5, 2009 at 6:14 PM

   

   you were great last Tuesday! we really enjoyed you being the speaker. I personally learned a lot from that seminar. as you said last Tuseday, i’ve googled your name and i was brought here.. trully, online reputation matters. Hope we could invite you for our seminar probably next semester. Thank you.

   -Rey Francis Rana
   BBA MN III-FREE

2. Sonnie March 5, 2009 at 9:57 PM

   

   Glad to know that… you’re welcome Francis.

3. Dan Schawbel March 9, 2009 at 12:01 AM

   

   Good blog post and it’s good to hear you gave a talk about personal branding to students. I agree that managing your online reputation is critical to protecting yourself and promoting what you have to offer.

4. skipratt March 9, 2009 at 12:48 AM

   

   Social media has become a focal point for businesses and recruitment so your rep is of high importance whilst pushing your brand forward!

   skipratts last blog post..Rock shox reba SL suspension fork reviewed

5. Sonnie March 9, 2009 at 8:45 PM

   

   @ Dan– young people need to be educated how to use these tools positively.

   @Skippratt– unfortunately, not all have adopted

6. Dorothy L March 17, 2009 at 9:43 PM

   

   Hello…Happy St. Patrick’s Day !

   Dorothy Ls last blog post..

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