John Gokongwei’s Nine Rules of Success

- Change is inevitable and flexibility is the key.
- Personal stakes in the company encourage everyone to work hard.
- Mistakes and disappointments are inevitable.
- Good brand building equals reputation.
- Family support is crucial.
- Never lose sleep thinking of business risks.
- Pausing to recharge brings new vigor.
- Reading and traveling enrich one’s mind.
- Philanthropy is a personal satisfaction.
Source: Chapter 20 of the book “The Path Of Entrepreneurship”