Customer Delight Matters

Having been involved in Talent Acquisition and Management for a while, I look for people who knows what they are best at and willing to take the risk. However, most of these people will rather start and manage their own business (no matter how small), rather than riding on with the success of others. Not that working for someone is less honorable, but these people would like to make a mark in the business landscape by looking for opportunities and taking the risk to start something different and/or innovative.One such person, is the owner of JNK Products, Nicole Krauss.When browsing the company website at www.jnkproducts.com , the values and history of the company caught my attention. Because Nicole, also former Vice President of a company operating 8 retail stores, observed that the price of the merchandise was closely knitted to the overhead expenses, thus, higher prices. Believing there is a better way of doing things, she started JNK Products. The company started by distributing mobile roofing and eventually becoming an online source for home improvement products. She managed to bring down the cost of product by shipping the products directly from the manufacturer straight to the customer.According to Nicole

“Selling products online allows me to reduce my overhead and my prices. Instead of investing in brick and mortar and tying up our money in inventory, we invested in our customers. “  

And this has become the driving force of the company.

“It is our mission to destroy the myth that you can not have price, quality and service at the same time. We believe responsible companies can sell high quality products at fair prices by reducing their overhead and spending. While some of the name brands we sell are higher priced than some imitators, we will continue to offer the highest quality products at the lowest possible prices.“

- JNK MISSION/VISION-

To ensure quality of the merchandise, Nicole, together with husband Justin Krauss are hands-on, utilizing all human senses possible in checking and ensuring quality of the products they distribute. To name a few, these products include garage floor, garage storage, garage flooring, garage floor mat, garage floor tile, garage floor cover . And they complimented this with excellent service backed up by a 24/7 help desk. According to Alan M, one of their clients

“Your service rep, Jeanette, is very knowledgeable about your products and answered all my questions. She replied to my emails almost instantly. Your company’s service is absolutely the best. Very refreshing in these days of outsourcing and poor customer service which is so commonplace by most companies.”  

And this resulted to repeat business to other clients

This is my second order from you and in my experience with Internet purchases you guys are at the top of the list. You seem to have orders, shipping, communication all worked out to help the consumer. I applaud your efforts.

- Gary G.-

A company need not be big to be trustworthy, an entrepreneur need to be born rich to start a business.A customer need not to go to the industry giants to get quality.