Personal Branding

9 Comments

October 4, 2007 · by Sonnie · Ask Sonnie, Career, Career Series, Self Help

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In the world we live in, the value placed in a product, service provider or place is dependent on it’s perceived image. Halimbawa,

• If you want a cell phone that will not immediately devalue because of a new model, will you go for Nokia or Motorola?
• If you’re looking for a car that maintains it’s prestige, will you go for Honda or Toyota?
• If you wan’t to dine to an affordable Japanese restaurant, will you go for Tokyo Tokyo or Tokyo Cafe?
• If you want to be associated with an upscale market , will you hang around Robinsons’ Mall or Ayala Malls?
• If you want to go bargain hunting, will you shop at Hongkong or Singapore?

In the same token, the value placed on us is dependent on how we “package” ourselves. This is the reason why some people get better salary compare to others of the same job. Or as a nation or race, we either receive preferential treatment or slur, like the one made at Desperate Housewives. The kind of treatment we receive from people, groups, companies or nations is proportionate to the way we “present” ourselves.

Depending on the bias of the person evaluating you, your worth may vary depending on your economic status, educational attainment, the university you graduated, experiences in life, affiliation, employment history, businesses, color of your skin, physical appeal and countenance.

So when someone Google your name, what impressions will it generate to the searcher? If one will request for your employment or school records, what impressions will it give to the end user?

With the racial slur against Philippine Medical Schools by Desperate Housewives, do you think it is the fault of Tery Hatcher or the script writer?

It all boils down to the image we created. This is what “branding” is all about.

Another interesting post about Personal Branding: BLU Soul

 

More of the Desperate Housewives controversy:

• Misteryosa
  
• Prudence
• The Filipina Soul
• Pinoy Money Talk
• Set No Corner
• Pinoy Blogero
• Six Meat Buffet
• Bayanihan Blog
• Aloloy
• Yap 3.0
• Isiplugaw
• Yellow Chick
• Pinoy Ambisyoso
• Jun Anteola
• Small World Big possibilities
• YugaTech
• Pinoy United
• Celebrity Fashion Watch
• Around The World
• Radiant View
• Boregasmic
• 1927 Cafe
• Pinoy Mom’s Network
  
• Patsada Karajaw

Update 10/04/07: Producers of Desperate Housewives apologized for the racial slur.

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9 Responses to “Personal Branding”

1. Renee October 4, 2007 at 8:53 AM

   

   Kung adlib yun, fault ni Teri Hatcher. Kung hindi, yung script writer.

2. iRonnie October 4, 2007 at 9:13 AM

   

   i know a lot of filipinos will have varying opinions on this matter. i just wish that we react to it more maturely because if we launch our counter offensives in the manner as some did against malu fernandez, it will only add up to our poor branding.

3. Sonnie October 4, 2007 at 9:42 AM

   

   @ iRonnie– I agree 101%
   @ Renee–

4. Prudence October 4, 2007 at 6:31 PM

   

   I agree with iRonnie.

   I’m already seeing a pattern: if the “majority” don’t like what somebody wrote, they’ll go after the person, mob-style, demand an apology and oust him from position. But let’s remember, the sentiments of the majority isn’t necessarily the correct one.

5. Frances October 5, 2007 at 12:22 AM

   

   Lemme jump in the bandwagon. I agree with Prudence, who also agrees with iRonnie. These days we’ve really seen the power of the online community: Recently it was Malu Fernandez, today it’s the producers of Desperate Housewives. At least they’ve already apologized.

   Well, yes, “the sentiments of the majority isn’t necessarily the correct one,” but that’s one of the pitfalls of living in a dominantly democratic society. Whether it’s good or not, might makes right.

6. Mark October 5, 2007 at 2:09 AM

   

   I agree. We have Recto, the Nursing Board scam… things like this make our image ugly.

7. MDUSA October 7, 2007 at 7:52 PM

   

   we complained because we are Filipino Doctors in the U.S. who were offended. It questioned our credibility and pride. If the producers/writers of the show did think it was referring to the NURSING exam fiasco last year then they are mistaken. Not Doctors. Hence the need to Correct it, lest we further propagate it (not based on facts or even fiction). I am happy with the ABC apology. Thats it. No further. Other issues and racial slurs regarding the Philippines…might have some historical context…But MD is a noble profession, for it to be tainted by careless remarks..needs to be challenged and corrected. I am for free speech…but this was clearly a mistake on the writer. Now if you guys think that the petition was wrong. Then you do not understand us. If its regarding what was requested afterwards ex Donation…then i agree with you that it sounds too much. I praise all the Doctors who supported us. Also the non-doctors who helped. But let us keep it regarding Filipino MD and their schools. The rest(non-MD – who are opposed to the petition) cannot understand us anyway, so whats the use convincing them.

8. Sonnie October 8, 2007 at 9:48 AM

   

   MDUSA,

   Personally, I am also for the correction of such impression because that was a sweeping statement and uncalled for.

   However, I hope this post will also make Filipino readers everywhere to reflect, and eventually contribute to change the Filipino “brand”. We can’t afford to be passive and just accept the culture of corruption and cheat. This must be addressed, otherwise, medical professionals, nurses or not, our race will always be slurred and looked down everywhere.

   Thanks for the comment and visit.

1. I Set No Corner » Blog Archive » Filipinos Goes Desperate? October 4, 2007 at 11:33 AM

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