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Be Scared, be very scared

Allow me to borrow the tag of Conrado de Quiros review of the movie “An Inconvenient Truth”

Yes, I am talking about a powerful and must-see production about one of the day’s most important issues, global warming. The documentary about the environment was spearheaded by former US Vice President Al Gore. Am stranger to US politics and Al Gore, though am aware that he was narrowly beaten by George Bush. After I watched the movie, I thought the guy could have been a better President.

The movie is exclusively shown at SM Cinema until January 2007. The right to exhibit the movie was pursued to promote environmental preservation and add value to our efforts to preserve the environment, even though the return on investment is not expected. This is CSR (Corporate Social Responsibility) in action.

The flick explains global warming and the havoc it will bring to the world– environmental imbalance, simple viruses mutating into something complicated and may be incurable, states and cities will be wiped out because of flooding. Some are already happening and if nations, corporations and individuals will not work together, the worse will become inevitable.

Furthermore, the movie is a call for us to fix a fixable problem, to bring CO2 levels back down to where they were pre-1970′s. The movie also promotes corporate social responsibility, though, that may not be the purpose because it focused on how the US should comply with the Kyoto agreement.

PSR (Personal Social Responsibility) is also encouraged as the movie gave practical tips how an individual can contribute in delaying, if not reversing, global warming. Each one can do something about it.

Check and visit an SM Cinema near you and watch the film.

If you happen to be with the academe and contemplating to organize your students to watch the movie, or if you head an organization who may want your members to review the movie. Please check with SM Cinema management near you how you can view the movie for free. They may also be of assistance if you decide to organize your students and/or group to watch the movie at a given schedule.

Category: Corp. Social Responsibility, Environment, Leadership & Management, Movie Review, Movies that Coach, Pilipinas, SM Supermalls

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4 Responses

  1. niceheart says:

    My son’s junior high school showed this movie to the students. And I’m also planning on renting the DVD.

  2. Margaret says:

    Hi.I wonder if it is available in our country;if so then i will spread a word to all my friends to go and watch it as i do the same.Wishing you all a colourful and blessed festive season.Merry christmass and a blessed year 2007.
    Regards.
    Margaret.

  3. insomnity says:

    I’ve read a lot of good reviews bout this film. I will watch it on DVD if it’s already available.

    margaret,

    I believe it was shown in SM Cinemas last month.

  4. Amadeo says:

    Indeed, global warming is a very hot-button issue here in the US, and I assume in the rest of the world.

    And Hollywood is definitely on top of promoting the pro-global warming side with its products. Add to Al Gore’s movie the previous The Day After movie. Very animating and emotionally-packed productions.

    However, this issue is not only not cut-and-dried, but there are a lot of side issues that are still hanging loose. Thus, it would be helpful to also learn about the other side from other sources, because unfortunately the reporting has not been balanced.

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The blogger is the head of Business Values 2.0

He does lecture and consulting work for the integration of (1) "Spiritual Intelligence" in Values Management and other Organizational Interventions, and (2) "Social Web" as Corporate Tool.

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